Today, Annaigee will share how to choose the color of a jewelry box. We have divided it into four topics:
1. The significance and importance of brand colors;
90% of people's rapid impressions of brands or products come from their colors. Brand colors are the most direct visual presentation, second only to the company logo in terms of recognition. Unique brand colors can make your jewelry stand out in a competitive market and reflect the brand's characteristics. Different color combinations can make consumers more easily remember and evoke their emotions.
Therefore, jewelry designers and jewelry store owners must be cautious and think deeply when choosing the color of a jewelry box!
2. How to choose your own brand color;
Five criteria for choosing a brand's primary colors:
①Close to the target audience: Select colors within the range that the target audience can accept based on their gender, age, and purchasing power.
②Brand communication: Consider your jewelry brand's concept, positioning, and image when selecting colors. Different colors symbolize different meanings, so it is best to align them with the brand's tone.
③Differentiation in competition: The brand's primary colors should be distinct from those of competitors, taking a differentiated route, similar to Pepsi and Coca-Cola.
④Color coordination: Brand colors should not be presented independently but should be used in combination with standard colors and supporting colors.
⑤Consistent application: The selected colors should be applied in various scenarios and materials, such as online promotions, offline activities, and corporate culture.
At the same time, we also need to understand the color language of standard colors. Below, we list several colors:
①Red: Gentleness, energy, romance, warmth, comfort, vitality;
②Orange: Magnificence, health, excitement, prosperity, playfulness, joy;
③Yellow: Vibrancy, youth, happiness, friendliness, youthfulness, positivity;
④Green: Nature, health, serenity, harmony, environmental friendliness, purity;
⑤Light blue: Cleanliness, technology, medical care, strength, hope, solemnity;
⑥Blue: Wisdom, loyalty, spirituality, mystery, stability, trust;
⑦Purple: Nobility, charm, elegance, eternity, mystery, rebelliousness;
Brands such as Hermes, Cartier, and Valentino often use red, orange, and pink as their brand colors, expressing passion, energy, and excitement.
3. Introduce the seven most famous colors in the world;
①Chinese Red, the top color that no one in the world can surpass;
②Klein Blue, a blue color named by the artist Yves Klein;
③Mordant, a low saturation gray color, based on Mordant's paintings;
④Naples Yellow, a yellow pigment extracted from volcanic sediment by the people of Naples;
⑤Tiffany Blue, a color owned by a New York jewelry company, hailed as the happiest color;
⑥Titans Red, derived from the painter Tiziano Vecellio, who wonderfully depicted golden red hair;
⑦Maltese Blue, the sea in Malta is very blue, full of Mediterranean charm;
⑧Bondi Blue, originated from Bondi Beach in Australia.
4. Introduce the classic color combinations of top brands, learn color combinations from top brands;
NO1: Tiffany Blue + Ivory White
NO2: Cartier Red + Wise Gold
NO3: Armani Gray + Profound Gray
NO4: Versace Yellow + Camel
NO5: The Mystery of Sea Blue Green + Gentle Yellow
NO6: SK-II Red + Space Silver
NO7: Estée Lauder Brown + Gentle Yellow
At the end of the topic, we leave one question: how to choose brand secondary colors?