When FSC trademarks are used on products (especially jewelry packaging materials such as paper and wood), they are mainly divided into three types: FSC 100%, FSC MIX, and FSC RECYCLED. Each type has a clear declaration and scope of use, which helps consumers and brands accurately identify the source of materials. The specific distinctions are as follows: A. FSC 100% Declaration Trademark: This trademark indicates that 100% of the materials/fibers of the product come from FSC®-certified forests. B. FSC MIX Declaration Trademark: This trademark indicates that the product uses a combination of FSC®-certified materials and other controlled sources. C. FSC RECYCLED Declaration Trademark: This trademark indicates that the recycled materials used in the product are derived from forest resources.

In 2025, Ipsos conducted the world's largest global consumer study, covering 40,802 consumers across 50 countries. This research delivers clear new insights: what consumers care about most? who they trust to address these concerns, and how purchasing choices drive positive change. Key findings show: -72% of consumers prefer products that do not harm flora and fauna. -66% expect brands to ensure their wood, paper products and packaging are deforestation-free. -65% prefer sustainability claims verified by independent third-party certifications. -62% prioritize products packaged in renewable materials like paper over plastic. -61% view buying independently certified products as an effective way to support forest conservation.