Shopping bags are an important part of jewelry packaging, known as a mobile "Ad Space." The more unique and exquisitely made the handbag design is, the better its advertising effect. A small jewelry shopping bag, handheld or shoulder-carried, is cost-effective and perfectly fits the consumption psychology of the new consumer groups represented by those born in the 1990s and 2000s.
In the jewelry industry, experienced jewelers or designers will naturally not miss this excellent packaging tool for brand exposure and display.
The design of shopping bags in jewelry packaging belongs to graphic design, with image representation including concrete, concrete deformation, semi-abstract, abstract, and various ways of presenting a single graphic, multiple ideas from a composition, and diverse applications from a single idea.
In general, the design of jewelry brand shopping bags refers to the design activities of the appearance, structure, and functionality of handbags. It aims to meet various needs such as protection, transportation, display, and information transmission of jewelry through reasonable design.
When designing a jewelry shopping bag, it must be consistent with the brand's aesthetics. This means that your handbag must include basic elements—your brand logo, colors, symbols/icons.
Keep in line with the overall image and style of the jewelry brand, and ensure the use of the brand's standard colors, fonts, and visual elements to maintain consistency and recognizability.
l Form Of Brand Logo Presentation: This is a direct way to promote the image of the jewelry brand itself. In the design of shopping bags, especially in the design of handbags in the form of logos, only one logo can appear, or multiple logos can be designed repeatedly, or logos can be arranged in a regular pattern as a background, or the color of the logo can be changed, using backgrounds with different textures. Strive for harmony in color matching and strive for prominence in unity.
l Painting Form Of Presentation: The application of painting forms is most common in the design of shopping bags, whether it is painting, freehand painting, watercolor painting, crayon painting, spray painting, simple sketching, cartoons, and more, all of which can effectively show the function and style of commercial shopping bags. The handbags designed using this form of presentation not only have a prominent theme and vivid colors but are also full of interest and meaning.
Regardless of the form of presentation used, the ultimate goal is to promote and establish the image of the company and jewelry.
In the design process, try to incorporate innovative and unique elements to enhance the attractiveness and distinctiveness of the shopping bag. This can be special shapes, decorative patterns, material combinations, or other unique design features.
For example, in the innovation of jewelry shopping bag materials, hemp handbags, and canvas handbags are gradually becoming popular, with manufacturing costs decreasing year by year. They are both types of environmentally friendly bags that use non-toxic, pollution-free, and degradable eco-friendly materials. Compared to paper bags, they have excellent wear resistance and load-bearing capacity. After buying jewelry, Those shopping bags can be reused multiple times without worrying about overloading and damaging the bags during daily use. With just a small shopping bag, you can receive eco-friendly approval and enhance the brand of the jewelry, a win-win situation!
Jewelry brand shopping bags should clearly display the brand identity, such as the brand logo, name, or slogan. This helps to increase brand recognition and memorability, distinguishing it from other competitors.
Pay attention to the craftsmanship of the shopping bag logo, such as printing, hot stamping, embossing, and other detailed processes. This is also a key indicator to differentiate between good and bad jewelry packaging suppliers.
Only exquisitely crafted logos can effectively enhance the shopping bag's sophistication and high-end feel.
Jewelry brand shopping bags should use high-quality materials, such as exquisite paper and premium fabrics. The choice and quality of materials directly affect the overall feel and luxury of the handbag.
l Paper Selection: When designing the jewelry shopping bag paper, attention should be paid to the choice of paper types. Cleverly utilize the texture effects on different paper surfaces and select textured paper, eggshell paper, glossy paper, etc., according to different design content, to achieve better design and promotional effects.
l Match With Post-press Processing: When designing commercial handbags, consideration should also be given to post-press processing requirements. For example, the surface of the handbag needs to be laminated. During the design phase, it is advisable to avoid using dark colors extensively as the base color to prevent bubbles from appearing too prominently during the laminating process, affecting the aesthetic appeal of commercial handbags.
Sustainable development has become the most concerned topic in the global fashion industry. The design of jewelry brand handbags should adhere to environmental protection principles as much as possible. Considering the importance of sustainable development, Shopping bags are a good breakthrough point for jewelry brands that have not yet started using environmentally friendly packaging materials.
They can balance the contradiction between business considerations (such as cost, reliability, etc.) and environmental friendliness well. Choose recyclable and reusable materials to reduce the negative impact of handbags on the environment during use.
In addition to the appearance design, the functionality and practicality of the shopping bag are also very important. Ensure that the shopping bag has sufficient strength and durability, making it easy to carry and store jewelry, and according to customer requirements, be able to provide additional functions such as internal compartments, zippered pockets, or magnetic clasps.
In the design process, The use scenarios of handbags should be taken into account. Handbags from jewelry brands are usually used for shopping, gift-giving, and other occasions, so the design should ensure adaptability to different usage environments and needs.
As for a shopping bag designer, Testing and collecting feedback before finalizing the design is crucial. Creating samples and presenting them to the brand team and target audience to gather their opinions and suggestions. Their feedback can help further improve the design and ensure the final handbag meets their expectations and needs.
Studying the jewelry bag designs of competitors is also important. Understanding their design styles, trends, and points of innovation can help find differentiation and competitive advantages in the design.
The process of designing jewelry brand shopping bags is a continuous iteration and improvement process. Accept feedback, learn from experiences, and improve jewelry bags over time. With the development of the brand and changes in the market, Shopping bag design also needs to be continuously adjusted and optimized.
Overall, a beautifully designed, attractive, and stylish jewelry shopping bag that allows customers to carry it with pride will surely bring unexpected results to your jewelry brand.