Annaigee - Professional Custom Jewelry Box Manufacturer & Jewelry Packaging Supplier
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Annaigee - Professional Custom Jewelry Box Manufacturer & Jewelry Packaging Supplier
90% of people's rapid impressions of your brands or jewelry come from their colors. Brand colors are the most direct visual presentation, second only to the company logo in terms of recognition. Unique brand colors can make your jewelry stand out in a competitive market and reflect the brand's characteristics. Different color combinations can make consumers more easily remember and evoke their emotions.
Therefore, jewelry designers and jewelry store owners must be cautious and think deeply when choosing the color of a jewelry box!
Now, Annaigee will share how to choose the color your customized jewelry boxes.
One of the key elements that affect the overall appeal of jewelry packaging is the choice of color. Choosing the color of a jewelry box is a delicate decision that requires enhancing the beauty and appeal of the precious jewelry it contains.
Color is one of the very powerful marketing tools that brands can use to increase awareness and attract more attention. Therefore, if want to win in the market, jewelry brands must consider their target audience and the image they want to convey when choosing packaging colors.
l Close To The Target Audience: Select colors within the range that the target audience can accept based on their gender, age, and purchasing power. For instance, jewelry targeted towards teenagers can use a soft blue color packaging box to attract their audience –it looks classy yet lively at the same time. However, if your jewelry are targeting older women, you can easily go for strong contrasts such as blacks and golds.
l Brand Communication: Consider your jewelry brand's concept, positioning, and image when selecting colors. Different colors symbolize different meanings, so it is best to align them with the brand's tone. Many famous jewelry brands choose packaging colors that are consistent with their brand identity and logo colors. This helps create a strong and consistent brand image.
l Differentiation in Competition: The brand's primary colors should be distinct from those of competitors, taking a differentiated route, similar to Pepsi and Coca-Cola.
l Color Coordination: Brand colors should not be presented independently but should be used in combination with standard colors and supporting colors. Like the famous jewelry brand Tiffany, it is famous for using a single robin egg blue, and even its blue jewelry packaging box is also very popular with customers.
l Consistent Application: The selected colors should be applied in various scenarios and materials, such as online promotions, offline activities, and corporate culture.
At the same time, we also need to understand the color language of standard colors. Below, we list several colors:
l Red: Gentleness, energy, romance, warmth, comfort, vitality. Can gives customers an exciting, joyful feeling, evoking warm, warm, thriving, and festive associations.
l Orange: Magnificence, health, excitement, prosperity, playfulness, joy;
l Yellow: Vibrancy, youth, happiness, friendliness, youthfulness, positivity. Can give customers a dignified, noble, bright psychological feeling, conveying feelings of happiness, youth, and optimism
l Green: Nature, health, serenity, harmony, environmental friendliness, purity. A color commonly found in nature, considered a representative of spring, evoking thoughts of vast meadows and pastures
l Light blue: Cleanliness, technology, medical care, strength, hope, solemnity;
l Blue: Wisdom, loyalty, spirituality, mystery, stability, trust. Can give customers a sense of tranquility, cleanliness, and rationality, evoking thoughts of vast clear skies and blue seas
l Purple: Nobility, charm, elegance, eternity, mystery, rebelliousness; Evokes emotions of nobility, delicacy, and elegance, preferred by girls.
l White: Pure, elegant, death, high-class, simple, kind, balanced, calm. Evokes associations with honesty, cleanliness, sacredness, and excellent quality
l Gray: Elegant, plain, stable, lonely, steady, secure, traditional. Can bring feelings of calmness, classicism, dignity, mystery, or maturity.
l Black: Dignified, hidden, mysterious, independent, professional, authoritative, noble, steady
l Brown: Strong, hard-working, stable, reliable, simple, neutral, talented, flexible, interesting
l Silver: Prestigious, noble, eternal, solemn, pure, safe, mysterious, cold-hearted
Brands such as Hermes, Cartier, and Valentino often use red, orange, and pink as their brand colors, expressing passion, energy, and excitement.
l Fendi Yellow: Imagine a ray of golden sunlight shining on a vibrant lemon – that's the color of Fendi yellow. Fendi yellow is like a touch of vitality in the summertime, bringing a fresh and cheerful feeling, as if a beam of light shining in the world of fashion. Wearing a Fendi yellow garment or carrying a Fendi yellow bag, you're like a star walking on the fashion stage, radiating dazzling brilliance. Fendi yellow is a very eye-catching color.
l Hermès Orange: Like the passionate sunlight at sunrise, bright and energetic. Using a highly saturated orange, it gives off infinite vitality and sunshine. Hermès orange is not just a color, but a symbol of the Hermès brand. This color often appears in Hermès' classic designs such as scarves, leather goods, handbags, and fashion, injecting a sense of luxury and fashion into the products, and exuding a distinct charm.
l Chanel Black: Refers to a classic black color used by the Chanel brand. This black is usually deep, rich, and highly saturated, evoking notions of luxury and classic elegance. Chanel black is highly regarded in the fashion world, seen as a symbol of elegance and timelessness, often appearing in Chanel's fashion, accessories, cosmetics, and perfume products. The exquisite and elegant nature of this black color gives a sense of nobility.
l Tiffany Blue: Derived from the color of a bluebird's egg symbolizing happiness, is like a clear morning sky – bright and pure, emitting a fresh breath. This blue tone is particularly charming in Tiffany jewelry, especially in its classic engagement rings and packaging. Wearing Tiffany blue jewelry feels like being in a clear ocean, experiencing endless purity and elegance. This color not only symbolizes the Tiffany brand but also luxury. Whether in the jewelry or fashion industry, Tiffany blue is highly praised, becoming a unique brand symbol, showcasing Tiffany's taste, style, and charm.
l Bottega Veneta Green: An eye-catching color of Bottega Veneta, also known as "Bottega Veneta Green." This green is typically a deep and saturated hue, showcasing the brand's nobility and elegance. Bottega Veneta Green often appears in Bottega Veneta's leather goods, footwear, accessories, and clothing, adding a unique sense of sophistication and taste to its designs, representing the classic and timeless nature of the Bottega Veneta brand.
l Valentino Pink: Like a flower blooming in spring, soft and bright, full of gentle feminine charm. This pink emits an elegant aura, like a gentle smile, warming the heart. Whether in Valentino's clothing, footwear, handbags, or accessories, Valentino pink is one of the designer's favorite colors. Wearing a Valentino pink gown feels like being in a flower garden, exuding softness and romance. This color is not just a fashion choice but also a reflection of taste and attitude towards life.
l Cartier Red: Burns like a passionate flame, deep and full of vitality, exuding a luxurious atmosphere that is mesmerizing. Whether in Cartier's jewelry, watches, leather goods, or accessories, Cartier red is one of the brand's iconic colors. Adorning Cartier's red jewelry feels like carrying glory and heritage, a color highly revered in the fashion world, representing Cartier's classic elegance.
l Yves Saint Laurent Deep Blue: Like the twinkling stars in the night sky – firm and mysterious. This deep blue tone, akin to a deep ocean, brings a sense of tranquility and restraint. In Yves Saint Laurent's clothing, handbags, footwear, and accessories, deep blue often plays a crucial role, injecting a mysterious and unique sense of fashion into the designs, as if merging into an elegant night, displaying unparalleled taste and temperament.
Many jewelry brand leaders and designers (especially novices) have encountered at least one problem, such as feeling confused when faced with numerous color cards and being unable to select the target color after going around in circles. So, how should fabric color cards be selected correctly and efficiently? Drawing upon the Annaigee's many years of industry experience, we share the most correct and efficient ways to choose color cards:
The core purpose of rational thinking is the feasibility of design. In contrast, emotional thinking, relative to rationality, does not mean lacking principles, "I want it this way."
l Can the price of this fabric be accepted?
l Is there a possibility to replace it with lower-priced fabric in the future?
l Is it available in stock or need to be ordered?
l If in stock, how much inventory is available?
l If needs to be ordered, what is the delivery time? What is the minimum order quantity?
l Is the quality of this fabric stable? Is the fabric source reliable?
All of these belong to rational thinking when choosing fabrics.
l Is this fabric suitable for my design theme?
l Does it fit the overall style presentation?
l Is it suitable for the extension development of a series?
l Is it suitable for the style of a single item?
l Are there suitable colors to correspond to my design?
l Is there innovation? Does it add value to my design?
All of these belong to emotional thinking when choosing fabrics.
Before choosing color cards, fully consider the above questions to correctly and efficiently select your desired colors.
Also, consider the fabric price. This is very important; experienced designers generally do not make this mistake. For example, if your budget for a single jewelry packaging is $1.5 to $2.0, but you find a fabric for $7 to $10 per meter, can this cost be sustained? When selecting all fabrics, you must control their costs according to your positioning, meaning what price range of fabric you should be looking for.
Color serves as a potent marketing tool for brands, boosting awareness and capturing attention. The color of luxury jewelry packaging plays a vital role as it impacts consumers' choices. Selecting the appropriate color combination for jewelry packaging can elicit the desired psychological response from customers.
Color not only forges emotional connections with customers but also enhances brand recognition. Understanding the fundamentals of color theory can lend a cohesive and professional look to your business.
Selecting colors is not always easy, but we do our best to make the process simple for you.
